Perception of Husbands and Wivies in Family Decisions Making: In an Oriental Culture a Multidimensional Scaling Approach

Autor:	Oliver H. M. Yau, Y. M. Sin
Rok vydání:	2015
Předmět:	Process (engineering) Perception media_common.quotation_subject Purchasing process Multidimensional scaling Purchasing decision Psychology Social psychology Purchasing media_common
Zdroj:	Proceedings of the 1987 Academy of Marketing Science (AMS) Annual Conference ISBN: 9783319170510
DOI:	10.1007/978-3-319-17052-7_108
Popis:	This paper attempted to investigate husband-wife influence at different stages of the family purchasing decision process and to sec if differences in perception exist between working wives and non-working wives in family purchasing decisions. Findings showed that husband-wife influence at different stages existed, and their perceptions of various purchase decisions were consistent across different stages. Results also supported a shift from wife-dominant purchase decision making to joint decision making in the case of working wives.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::99c549b8aa472827b618c0fb9955e03c https://doi.org/10.1007/978-3-319-17052-7_108 Zobrazit plný text záznamu