International market expansion for new high tech products through franchising

Autor:	Dove Izraeli, Igal Ayal
Rok vydání:	1990
Předmět:	Marketing International market Information Systems and Management Commerce Management of Technology and Innovation Strategy and Management Foreign direct investment Business High tech Limited resources Computer Science Applications Communication channel
Zdroj:	The Journal of High Technology Management Research. 1:167-179
ISSN:	1047-8310
DOI:	10.1016/1047-8310(90)90004-n
Popis:	This article analyzes the problems of high tech manufacturers attempting rapid international expansion for their new products, with limited resources. Independent distributors, licensing, joint venturing, or direct foreign investment are the commonly used channel forms. Yet the analysis shows that there are circumstances under which comprehensive franchising (conventionally used for low tech, standardized products) could be an optimal solution to the channel design problem.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::99a429eaff029b36001593e77809d9ca https://doi.org/10.1016/1047-8310(90)90004-n Zobrazit plný text záznamu