| Autor: |
Ana María Díaz-Martín, Ignacio Cruz-Roche, Myriam Quinones |
| Rok vydání: |
2021 |
| Předmět: |
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| Zdroj: |
Marketing and Smart Technologies ISBN: 9789813341821 |
| DOI: |
10.1007/978-981-33-4183-8_6 |
| Popis: |
Prior to the COVID-19 outbreak, the retail sector was already undergoing an unprecedented level of disruption largely driven by the impact of technology on both consumer behavior and retailers’ operating procedures. The aim of this article is to reflect on the technological advancements that retail companies could leverage to deliver superior value to customers, while supporting their long-term economic goals as the economic and health implications of the coronavirus crisis unfold. The Kahn Retailing Success Matrix provides the theoretical framework for the study. Our work extends previous research by analyzing how different technological solutions that facilitate a touch-free and highly automated shopping experience support Kahn’s four basic competitive strategies. This article offers practitioners a reference point for creating a technology-enabled competitive positioning to survive and thrive in the post-COVID-19 retail marketplace. |
| Databáze: |
OpenAIRE |
| Externí odkaz: |
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