Autor:	Robert Jonas
Rok vydání:	2000
Předmět:	Strategic planning Process management Strategic alignment Operations management Business Meaning (existential) Profit impact of marketing strategy Term (time)
Zdroj:	Handbook of Business Strategy. 1:141-143
ISSN:	1077-5730
Popis:	Strategy has become a catch‐all term in today's business world. It's time to rediscover the basics of what strategy is and isn't.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::98ad4fe9c82ad24538a31dc7484460dc https://doi.org/10.1108/eb060215 Zobrazit plný text záznamu