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This study aims to determine and analyze how much impact human capital, structural capital, and customer capital have on the business performance of MSME workshops in Tilamuta sub-district. This research is quantitative research. The method of analysis using multiple linear regression. The results of the study show that, human capital, structural capital and customer capital simultaneously have a significant effect on the performance of the UMKM workshop business. Human capital partially has a significant effect on the business performance of MSME workshops because they have knowledge, expertise, and abilities. Structural capital partially has a significant effect on the business performance of MSME workshops including organizational culture, organizational structure, organizational learning, organizational processes and organizational systems. Partially, customer capital has a significant effect on MSME business performance. Bengel covers brand value, customer network, customer loyalty and customer satisfaction. Keywords: Human Capital, Structural Capital, Customer Capital and MSME Performance |
