MNE subsidiary evolution from sales to innovation: Looking inside the black box
| Autor: | Seunghoi Kim, Chaisung Lim, Martin Hemmert |
|---|---|
| Rok vydání: | 2017 |
| Předmět: |
Marketing
05 social sciences Subsidiary Innovation management Context (language use) Technical information Role change Multinational corporation 0502 economics and business 050211 marketing Business Business and International Management Lead user 050203 business & management Finance Industrial organization |
| Zdroj: | International Business Review. 26:145-155 |
| ISSN: | 0969-5931 |
| DOI: | 10.1016/j.ibusrev.2016.06.002 |
| Popis: | Whereas the innovation-related evolution of multinational enterprise (MNE) subsidiaries has been extensively studied, the numerous sales subsidiaries in MNE networks have received little attention in this context. This study examines the evolution process of a sales subsidiary towards acquiring innovation-related capabilities and actively supporting innovation activities of a MNE. The evolution is explained in terms of technical information flow in an in-depth case study of a semiconductor MNEs’ sales subsidiary in South Korea. We find that the evolution of the sales subsidiary to innovation support has been enabled by a combination of subsidiary-related, lead market-related and event-related factors. We contribute to the literature on MNE subsidiary evolution by studying the unexplored evolution of a sales subsidiary. We combine the general framework of subsidiary evolution with the lead user perspective and suggest directions for potential theory extensions on MNE subsidiary evolution. |
| Databáze: | OpenAIRE |
| Externí odkaz: |
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