Assessing the asymmetric impact of interpretation environment service quality on museum visitor experience and post-visit behavioral intentions: a case study of the National Palace Museum

Autor: Nien-Te Kuo, Yi-Sung Cheng, Shih-Ming Hu, Kuo-Chien Chang
Rok vydání: 2018
Předmět:
Zdroj: Asia Pacific Journal of Tourism Research. 23:714-733
ISSN: 1741-6507
1094-1665
DOI: 10.1080/10941665.2018.1488753
Popis: This paper examines the asymmetric positive–negative relationship between interpretation environment service quality, museum visitor experience, and post-visit behavioral intentions. The researcher...
Databáze: OpenAIRE