Identity Sharing and Adaptive Personalization Influencing Online Repurchases

Autor:	Insu Park, Son Ngoc Bui, William J. Kettinger
Rok vydání:	2021
Předmět:	Computer Networks and Communications Identity control theory business.industry Computer science Internet privacy Identity (social science) Recommender system business Education Information Systems Personalization
Zdroj:	Journal of Computer Information Systems. 62:778-789
ISSN:	2380-2057 0887-4417
DOI:	10.1080/08874417.2021.1919939
Popis:	Adaptive personalization systems are becoming common in online retail. These systems use dynamically generated data and advanced data analytic techniques to infer customer preferences and recommend...
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::977d21fb5e9537611322fde97451a90d https://doi.org/10.1080/08874417.2021.1919939 Zobrazit plný text záznamu