Informationen zum Customer-Relationship-Management im Internet

Autor:	Konrad Walser
Rok vydání:	2002
Předmět:	World Wide Web Engineering business.industry Distribution (economics) The Internet Customer relationship management business Information Systems Web site Internet presence management
Zdroj:	Wirtschaftsinformatik. 44:575-586
ISSN:	1861-8936 0937-6429
DOI:	10.1007/bf03250876
Popis:	Customer relationship management (CRM) is today a relevant issue for many sales and distribution managers. Contributions to this topic that are published in a traditional way must necessarily concentrate on fundamentals and overviews whereas recent developments are usually first presented on the internet, and indeed in a very broad way. This paper tries to identify the most valuable online resources in this area and describes the contents of these sites.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::9773186f94cfcab723e5d2074781729f https://doi.org/10.1007/bf03250876 Zobrazit plný text záznamu Full text from SpringerLink