The Nelson Mandela Bridge as a Great Sign of Urban Transformation in Johannesburg, South Africa
Autor: | Mfaniseni Fana Sihlongonyane |
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Rok vydání: | 2021 |
Předmět: |
Sign value
media_common.quotation_subject 05 social sciences Geography Planning and Development 0211 other engineering and technologies 0507 social and economic geography Media studies Sign (semiotics) 021107 urban & regional planning 02 engineering and technology Bridge (interpersonal) Democracy Urban Studies Appropriation Rhetorical device HERO Sociology Ideology 050703 geography media_common |
Zdroj: | Urban Forum. 32:457-474 |
ISSN: | 1874-6330 1015-3802 |
DOI: | 10.1007/s12132-021-09422-y |
Popis: | The Nelson Mandela Bridge is one of South Africa’s monuments at the centre of the drive to foster urban transformation in the city of Johannesburg. It stands out as one of the monumental emblems of transformation after the disappearance of administrative and occupational apartheid. On the one hand, the bridge is used consciously and unconsciously, to rehearse the ideals of democracy by harping on the towering image of Nelson Mandela as a struggle hero. On the other hand, the bridge is ‘one of the prestigious projects at the centre of city-marketing and branding’. This article explores three dimensions of representation of the bridge in terms of what Stuart Hall refers to as reflective, intentional and constructivist meaning. The paper does this by examining how these meanings are produced and ordered, as well as, the knowledge, norms and practices that structure the new system of meaning in South Africa. The main argument of the paper is that the South African post-apartheid development ideology of reconstruction embedded in the struggle memory has become a platform on which the sign value of the NMB has become a rhetorical device for the appropriation of commercial interests. |
Databáze: | OpenAIRE |
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