The Nelson Mandela Bridge as a Great Sign of Urban Transformation in Johannesburg, South Africa

Autor: Mfaniseni Fana Sihlongonyane
Rok vydání: 2021
Předmět:
Zdroj: Urban Forum. 32:457-474
ISSN: 1874-6330
1015-3802
DOI: 10.1007/s12132-021-09422-y
Popis: The Nelson Mandela Bridge is one of South Africa’s monuments at the centre of the drive to foster urban transformation in the city of Johannesburg. It stands out as one of the monumental emblems of transformation after the disappearance of administrative and occupational apartheid. On the one hand, the bridge is used consciously and unconsciously, to rehearse the ideals of democracy by harping on the towering image of Nelson Mandela as a struggle hero. On the other hand, the bridge is ‘one of the prestigious projects at the centre of city-marketing and branding’. This article explores three dimensions of representation of the bridge in terms of what Stuart Hall refers to as reflective, intentional and constructivist meaning. The paper does this by examining how these meanings are produced and ordered, as well as, the knowledge, norms and practices that structure the new system of meaning in South Africa. The main argument of the paper is that the South African post-apartheid development ideology of reconstruction embedded in the struggle memory has become a platform on which the sign value of the NMB has become a rhetorical device for the appropriation of commercial interests.
Databáze: OpenAIRE