From pipe dream, to enterprise incubator, to award-winning business: The case of Scriba PR

Autor:	Ruth Brooks, Katie Mallinson, Alex Kevill
Rok vydání:	2019
Předmět:	Management of Technology and Innovation media_common.quotation_subject 0502 economics and business 05 social sciences Incubator 050211 marketing Business Business and International Management Dream 050203 business & management Management media_common Social capital
Zdroj:	The International Journal of Entrepreneurship and Innovation. 21:127-135
ISSN:	2043-6882 1465-7503
DOI:	10.1177/1465750319884851
Popis:	Scriba PR is a very successful award-winning technical public relations company. This case study examines the journey of Scriba PR and its founder, Katie Mallinson. Seeing business ownership as a pipe dream at first, Katie drew extensively on her support networks, rigorous planning and a University enterprise incubator to encourage and help her to take the leap into business ownership. Since that point, a dynamic interplay of individual and organisational identity has ensued alongside a growing and developing business. This case study explores issues of business model development, enterprise incubators, identity and female entrepreneurship.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::9747d3db2fae1edd53e3b4bfba4e9398 https://doi.org/10.1177/1465750319884851 Zobrazit plný text záznamu