| Popis: |
According to a systematic review published in 2016 by Yahanada et al., many factors are at play when patients choose their surgeon, including hospital reputation, location, and appearance of the office, but also surgeon credentials and reputation. If you’re reading this, then you likely don’t have a reputation yet, so how do you bring patients into your care? As it turns out, that reputation is often based on what a referring physician has said about a surgeon or on recommendations made by family or friends [1]. Thus, as with any surgical specialty, there are two categories of relationships that must be carefully cultivated when building a practice in Surgical Oncology or Endocrine Surgery: those with patients and those with referring physicians. In this chapter, we will discuss some key strategies unique to surgical oncology and endocrine surgery practice-building. |
