Predicting Student Demand for Online Courses in the College of Business

Autor:	R. Nicholas Gerlich, Terry Pearson, Joshua J. Lewer
Rok vydání:	2005
Předmět:	Human-Computer Interaction Higher education Market segmentation Operations research Order (exchange) business.industry Management of Technology and Innovation Online course ComputingMilieux_COMPUTERSANDEDUCATION Mathematics education Online business business Psychology
Zdroj:	Journal of Internet Commerce. 4:59-66
ISSN:	1533-287X 1533-2861
DOI:	10.1300/j179v04n04_04
Popis:	Demographic and behavioral characteristics of students in four undergraduate online business courses were analyzed in order to build profiles of online demand, as well as to determine the market segment(s) being served. The analysis revealed student traits that demonstrate multiple market segments being served by these courses. A predictive model was prepared that incorporates key independent student variables that can forecast student demand for courses and degree programs online.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::9729f8fefb125a17cbae98b71d6be435 https://doi.org/10.1300/j179v04n04_04 Zobrazit plný text záznamu Plný text ve formátu PDF