Advertising unreasonable expectations: Nanny ads on Craigslist

Autor: Chad MacLeod, Craig D. Lair, Ethan Budgar
Rok vydání: 2016
Předmět:
Zdroj: Sociological Spectrum. 36:286-302
ISSN: 1521-0707
0273-2173
Popis: Research has shown that while some domestic workers in the United States work in situations that are fair and decent, many others face conditions of abuse, degradation, and/or exploitation. These conditions are commonly seen as a “hidden” aspect of domestic work. This article asks if these conditions are really as hidden as is commonly assumed. Through a content analysis of nanny ads on Craigslist, we explore whether employers are willing to advertise their expectation that nannies will work under one of three unreasonable conditions: i.e., for low pay, long daily hours, and/or long weekly hours. Overall, we find that of the ads that specify how much pay a nanny is expected to work for as well as how long she is expected to work, many contain unreasonable expectations. By looking at how these expectations are expressed in these ads, we can see that these unreasonable expectations are generally presented in a matter-of-fact manner. This suggests that these employers do not find these expectations t...
Databáze: OpenAIRE