Evaluating E-Book Effectiveness and the Impact on Student Engagement
| Autor: | O. C. Ferrell, Adam C. Merkle, Linda Ferrell, Joseph F. Hair |
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| Rok vydání: | 2021 |
| Předmět: | |
| Zdroj: | Journal of Marketing Education. 44:54-71 |
| ISSN: | 1552-6550 0273-4753 |
| DOI: | 10.1177/02734753211035162 |
| Popis: | Marketing curricula are experiencing a digital disruption as e-books and other electronic educational resources replace print textbooks. This study investigates student perceptions about the effectiveness of print textbooks and e-books. Specifically, we focus on the perceived effectiveness of e-books and the impact on student engagement. A field-based quasi-experiment was conducted with a sample of 259 students in the Fall semester, and a follow-up sample of 395 students in the Spring semester. The results show a diverse impact of e-books on student engagement. Some aspects of engagement are positively affected while other aspects of student engagement exhibit a neutral or negative leaning impact. The findings also reflect significant variation in e-book effectiveness depending on the course. Finally, we find that e-books moderate the relationship between textbook effectiveness and academic performance engagement. Highly effective e-books result in higher levels of academic performance engagement. Collectively these findings shed light on the current situation and provide a foundation for additional research to further our understanding about e-book effectiveness and its relationship to student engagement. |
| Databáze: | OpenAIRE |
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