Understanding and Involving Consumers in Value Creation: A Conceptual Frame
| Autor: | Paola Zanella, Paola Cillo |
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| Rok vydání: | 2015 |
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| Zdroj: | Academy of Management Proceedings. 2015:16650 |
| ISSN: | 2151-6561 0065-0668 |
| Popis: | We advance a new, more comprehensive conceptual frame for value creation that accounts for and integrates consumer involvement. We begin with the understanding of value creation in Strategic Manage... |
| Databáze: | OpenAIRE |
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