How Consumers' Psychological Dispositions of Need for Affect and Need for Cognition May Influence Packaging Localisation Effectiveness
| Autor: | Wayne Wang, Susan Freeman, Anne Sharp, Song Yang |
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| Rok vydání: | 2022 |
| Zdroj: | Consumer Packaging Strategy ISBN: 9781003000822 |
| DOI: | 10.4324/9781003000822-12 |
| Databáze: | OpenAIRE |
| Externí odkaz: |
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