Convenience, Price, Product
| Autor: | Barbara J. Manning, Gregory K. White |
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| Rok vydání: | 2001 |
| Předmět: | |
| Zdroj: | Journal of Food Products Marketing. 7:53-65 |
| ISSN: | 1540-4102 1045-4446 |
| DOI: | 10.1300/j038v07n01_05 |
| Popis: | This study examines the factors motivating consumers' purchases of specialty food and beverage products via the Internet. While convenience is often cited as a motivating factor, price and product selection have also been identified. This study considered convenience in terms of time, space, and effort. It also identifies several specific sub-categories for price and products. Among respondents who had made a recent online purchase, convenience-related issues were most frequently cited as being relevant to the purchase decision. Product-related factors were important for nearly one-third of the respondents. Price was of relatively little importance. |
| Databáze: | OpenAIRE |
| Externí odkaz: |
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