Approaches to customer loyalty management: '3D' perspective

Autor:	Daniil V. Muravskii, O. N. Alkanova, Maria Smirnova, Snezhana A. Muravsakaia, Kseniia S. Golovacheva
Rok vydání:	2019
Předmět:	Perspective (graphical) Customer experience management Business Marketing Loyalty business model
Zdroj:	Vestnik of Saint Petersburg University Management. 18
ISSN:	2587-5868 1605-7953
DOI:	10.21638/11701/spbu08.2019.103
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::95af38496f0051e05a32551f98f3abeb https://doi.org/10.21638/11701/spbu08.2019.103 Zobrazit plný text záznamu