Le plus agr��able th����tre���
| Autor: | R��mond, Fran��ois |
|---|---|
| Jazyk: | francouzština |
| Rok vydání: | 2022 |
| Předmět: | |
| DOI: | 10.48611/isbn.978-2-406-12918-9.p.0279 |
| Popis: | S���appuyant sur un relev�� de quarante-cinq affiches fran��aises rescap��es du XVIIe si��cle, cet article se propose d�����tudier l���argumentaire publicitaire mis en place par l���affichage de spectacle du Grand Si��cle. Prenant ses origines dans les ressources de la tradition rh��torique classique, il les transcende afin de cr��er des proc��d��s sp��cifiques �� la r��clame culturelle, destin��s ��tablir via l�����crit un contact privil��gi�� entre la troupe et le spectateur potentiel. Based on a survey of forty-five items surviving from the French 17th century, this article aims to study the promotional strategies employed in theatre posters of the era. Transcending the classical rhetorical tradition in which it they have their origins, these employ devices specific to cultural advertising to establish, through writing, a privileged link between the troupe and its potential spectators. |
| Databáze: | OpenAIRE |
| Externí odkaz: |
|