Understanding Mobile Banking Success Through User Segmentation
| Autor: | Hasan B. Kartal, Luvai Motiwalla, Mousa Albashrawi |
|---|---|
| Rok vydání: | 2018 |
| Předmět: |
Knowledge management
Mobile banking business.industry Computer science 020204 information systems 05 social sciences 0202 electrical engineering electronic engineering information engineering 0501 psychology and cognitive sciences Segmentation 02 engineering and technology business It adoption 050107 human factors |
| Zdroj: | HICSS |
| ISSN: | 2572-6862 |
| DOI: | 10.24251/hicss.2018.110 |
| Databáze: | OpenAIRE |
| Externí odkaz: |
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