Relationships among Brand Equity, Brand Trust, and Brand Cult of Chinese Taekwondo Association: Moderating Effect of Organizational Service Orientation
| Autor: | WEINAN ZHOU, Sung-Kyun Cho |
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| Rok vydání: | 2023 |
| Zdroj: | Journal of Sport and Leisure Studies. 91:21-36 |
| ISSN: | 2733-9114 1229-358X |
| DOI: | 10.51979/kssls.2023.01.91.21 |
| Databáze: | OpenAIRE |
| Externí odkaz: |
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