The virtues and vices of social comparisons: examining assimilative and contrastive emotional reactions to characters in a narrative
Autor: | K. Maja Krakowiak, Mina Tsay-Vogel |
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Rok vydání: | 2019 |
Předmět: |
Social comparison theory
Virtue Social Psychology Salience (language) media_common.quotation_subject Contempt 05 social sciences 050109 social psychology Experimental and Cognitive Psychology Morality 050105 experimental psychology Character (mathematics) 0501 psychology and cognitive sciences Narrative Psychology Social psychology media_common Moral character |
Zdroj: | Motivation and Emotion. 43:636-647 |
ISSN: | 1573-6644 0146-7239 |
Popis: | Based on social comparison theory, this study investigates how awareness of one’s morality and exposure to a character in a narrative affect emotions associated with four types of social comparisons—upward assimilative, downward contrastive, upward contrastive, and downward assimilative. A 2 (Morality Salience: virtue, vice) X 2 (Character: moral, immoral) experiment (N = 106) revealed that those whose vices were made salient elicited stronger: (1) contempt (a downward contrastive emotion) toward an immoral character than a moral character, and (2) envy (an upward contrastive emotion) toward a moral character than an immoral character. Whereas envy decreased positive affect, contempt increased it. Implications for assimilative and contrastive social comparisons with media characters that lead to distinct affective outcomes are discussed. |
Databáze: | OpenAIRE |
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