Awakening The Sleeping Giant: Market Oriented Reforms in Brazil

Autor: Raul de Gouvea Neto
Rok vydání: 2015
Předmět:
Zdroj: Developments in Marketing Science: Proceedings of the Academy of Marketing Science ISBN: 9783319173221
DOI: 10.1007/978-3-319-17323-8_133
Popis: The 1990s are seeing a business revolution taking place south of the Rio Grande border (Baker et al. 1992). Latin American countries are making strong efforts to recuperate the ground lost in the 1980s, the “lost decade.” The inward economic growth model pursued by these countries show clear signs of exhaustion in the 1980s, with Latin American economies lagging behind South East Asian tigers.
Databáze: OpenAIRE