Digital marketing to increase sales of salted fish products in Muara Badak Ilir village, Kutai Kartanegara

Autor:	Muchamad Zainul Rohman, Andi Nurhasanah
Rok vydání:	2021
Předmět:	Geography Planning and Development General Earth and Planetary Sciences Water Science and Technology
Zdroj:	Community Empowerment. 6:2253-2256
ISSN:	2621-4024 2614-4964
DOI:	10.31603/ce.6471
Popis:	The development of information technology has grown rapidly and has an impact on society in supporting various large and small-scale business activities. Digital Marketing is one of the means to sell that can help increase product sales compared to conventional sales. This community service aims to provide training and assistance to members of the Rukun Nelayan Toko Lima, Muara Badak Ilir Village, Kutai Kartanegara Regency in marketing tembang and anchovy salted fFish products as regional superior products. This program was carried out through a Focus Group Discussion (FGD) to explore problems in product marketing as well as training and assistance in website management, design and marketing of tembang and anchovy salted fish products. The results of the program show that members of the Rukun Nelayan Toko Lima can skillfully manage marketing through digital marketing and website.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::94d6a39678a1918bedd901d9200f01b5 https://doi.org/10.31603/ce.6471 Zobrazit plný text záznamu