Special events in communication system of restaurants enterprises ( on the example of 'PIZZAMAFIA' IP Sagalov V.L.)
| Jazyk: | ruština |
|---|---|
| Rok vydání: | 2021 |
| Předmět: |
special events
communication activities of commercial enterprises restaurant business коммÑникаÑÐ¸Ð¾Ð½Ð½Ð°Ñ Ð´ÐµÑÑелÑноÑÑÑ ÐºÐ¾Ð¼Ð¼ÐµÑÑеÑÐºÐ¸Ñ Ð¿ÑедпÑиÑÑий оÑганизаÑÐ¸Ñ Ð¼ÐµÑопÑиÑÑий organization of events ÑпеÑиалÑнÑе меÑопÑиÑÑÐ¸Ñ ÑеÑÑоÑаннÑй Ð±Ð¸Ð·Ð½ÐµÑ |
| DOI: | 10.18720/spbpu/3/2021/vr/vr21-632 |
| Popis: | РабоÑа поÑвÑÑена Ñеме ÑпеÑиалÑнÑÑ Ð¼ÐµÑопÑиÑÑий в ÑиÑÑеме коммÑникаÑий пÑедпÑиÑÑий ÑеÑÑоÑанного бизнеÑа, а Ñакже ÑазÑабоÑке конÑепÑии ÑпеÑиалÑного меÑопÑиÑÑиÑ. Ð Ñ Ð¾Ð´Ðµ напиÑÐ°Ð½Ð¸Ñ ÑабоÑÑ Ð±Ñл пÑоведен анализ компании, а Ñакже бÑл ÑобÑан Ð½ÐµÐ¾Ð±Ñ Ð¾Ð´Ð¸Ð¼Ñй маÑеÑиал: Ñ Ð°ÑакÑеÑиÑÑика деÑÑелÑноÑÑи оÑганизаÑии, конкÑÑенÑнÑй анализ коммÑникаÑионной деÑÑелÑноÑÑи, а Ñакже анализ ÑобÑÑийной деÑÑелÑноÑÑи пÑедпÑиÑÑиÑ. Также в ÑабоÑе бÑла опиÑана конÑепÑÐ¸Ñ ÑÑаÑÑиÑ, медиаплан, ÑаÑÑÑÑом бÑджеÑа и Ñказанием кÑиÑеÑиев ÑÑÑекÑивноÑÑи меÑопÑиÑÑиÑ. The work is devoted to the topic of special events in the communication system of restaurant business enterprises, as well as the development of the concept of a special event. In the course of writing the work, an analysis of the company was carried out, and the necessary material was also collected: a characteristic of the organization's activities, a competitive analysis of communication activities, as well as an analysis of the event-driven activities of the enterprise. Also, the work described the concept of participation, media plan, budget calculation and indicating the criteria for the effectiveness of the event. |
| Databáze: | OpenAIRE |
| Externí odkaz: |
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