How to manage disruptive innovation - a conceptual methodology for value-oriented portfolio planning
| Autor: | Tobias Huth, Helmut Breimesser, Simon Weinreich, Thomas Vietor, Tarık Şahin |
|---|---|
| Rok vydání: | 2021 |
| Předmět: |
Process management
business.industry Computer science Identification (information) Anticipation (artificial intelligence) New product development General Earth and Planetary Sciences Disruptive innovation Portfolio Product (category theory) Market environment Project portfolio management business General Environmental Science |
| Zdroj: | Procedia CIRP. 100:403-408 |
| ISSN: | 2212-8271 |
| DOI: | 10.1016/j.procir.2021.05.095 |
| Popis: | Markets and industries are currently characterized by high dynamics, leading to diverse and volatile customer requirements. This complex market environment fosters the appearance of innovations with high novelty and uncertainty. As a result, the probability of disruptive innovations (DI) increases, which have the potential to change markets in the long-term and represent an existential threat especially to established companies. Against this background, the question arises if companies can proactively create DI. For this reason, innovation portfolio management (IPM) aims to identify the most promising new product ideas. However, the identification of DI is challenging because of their characteristics such as low comparability with existing products and uncertain customer reactions. For this reason, the literature highlights that no approaches exist that integrate and consider DI in IPM. This paper introduces a practical concept methodology to implement DI in IPM that can be placed in the early phase of product development, focusing on the potential evaluation of diverse product ideas. The concept provides a five-step approach, which can be roughly divided into the anticipation of the product idea’s disruptive potential and the holistic evaluation of the product ideas. For the application of the concept, suitable methods are proposed and developed, whereby the specifics of DI are consistently considered. |
| Databáze: | OpenAIRE |
| Externí odkaz: |
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