Rhetorical Narratives of Black Entrepreneurs
| Autor: | Natasha N. Jones |
|---|---|
| Rok vydání: | 2017 |
| Předmět: |
Entrepreneurship
business.industry Communication media_common.quotation_subject 05 social sciences Gender studies 02 engineering and technology Public relations General Business Management and Accounting Social justice Race (biology) Conceptual framework 020204 information systems 0502 economics and business Agency (sociology) 0202 electrical engineering electronic engineering information engineering Rhetorical question Narrative Sociology Business and International Management Empowerment business 050203 business & management media_common |
| Zdroj: | Journal of Business and Technical Communication. 31:319-349 |
| ISSN: | 1552-4574 1050-6519 |
| DOI: | 10.1177/1050651917695540 |
| Popis: | Using cultural empowerment as a conceptual framework, this study emphasizes the interrelated role of culture, rhetorical agency, and empowerment in discursive analysis and communicative practice. Twelve black business owners were interviewed using a narrative inquiry approach. Thematic analysis revealed that these entrepreneurs enacted rhetorical agency in ways that work within oppressive systems and resisted damaging dominate discourses about black businesses. By highlighting the rhetorical narratives of black entrepreneurs, this study also addresses the need for a more culturally sensitive approach in business, professional, and organizational communication. |
| Databáze: | OpenAIRE |
| Externí odkaz: |
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