Do online reviews reveal mobile application usability and user experience? The case of WhatsApp
| Autor: | Anna Baj-Rogowska, Paweł Weichbroth |
|---|---|
| Rok vydání: | 2019 |
| Předmět: |
business.industry
Computer science Sentiment analysis 020207 software engineering Usability 02 engineering and technology Variety (cybernetics) World Wide Web User experience design 0202 electrical engineering electronic engineering information engineering 020201 artificial intelligence & image processing The Internet Dimension (data warehouse) business Set (psychology) Diversity (business) |
| Zdroj: | FedCSIS |
| ISSN: | 2300-5963 |
| Popis: | The variety of hardware devices and the diversity of their users imposes new requirements and expectations on designers and developers of mobile applications (apps). While the Internet has enabled new forms of communication platform, online stores provide the ability to review apps. These informal online app reviews have become a viral form of electronic word-of-mouth (eWOM), covering a plethora of issues. In our study, we set ourselves the goal of investigating whether online reviews reveal usability and user experience (UUX) issues, being important quality-in-use characteristics. To address this problem, we used sentiment analysis techniques, with the aim of extracting relevant keywords from eWOM WhatsApp data. Based on the extracted keywords, we next identified the original users’ reviews, and individually assigned each attribute and dimension to them. Eventually, the reported issues were thematically synthesized into 7 attributes and 8 dimensions. If one asks whether online reviews reveal genuine UUX issues, in this case, the answer is definitely affirmative. |
| Databáze: | OpenAIRE |
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