An empirical study of customer loyalty of the China CITIC Bank credit card — Based on Ningbo market diagnosis

Autor:	Xu Dayou, Sun Yongju
Rok vydání:	2011
Předmět:	Credit card Customer retention Empirical research Customer advocacy media_common.quotation_subject Loyalty Customer satisfaction Marketing Customer to customer media_common Loyalty business model
Zdroj:	2011 IEEE 3rd International Conference on Communication Software and Networks.
DOI:	10.1109/iccsn.2011.6014184
Popis:	Customer satisfaction is the foundation and prerequisite for customer loyalty. In this paper, use the CITIC Bank credit card holders of the Ningbo city Cixi city as the investigation object. Mainly by the empirical analysis method, using SPSS statistical software to analyze the card holder loyalty effect of the card holder satisfaction and consumer behavior characteristics. Thus proposed the management recommendations to achieve customer loyalty based on customer satisfaction.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::939578148c6ad171bcef72c604c7b441 https://doi.org/10.1109/iccsn.2011.6014184 Zobrazit plný text záznamu