The importance of personal norms and situational expectancies to sustainable behaviors: The norm activation and situational expectancy-value theories

Autor:	Stacy H.N. Lee, Hyo Jung (Julie) Chang, Li Zhao
Rok vydání:	2023
Předmět:	Marketing
Zdroj:	Journal of Retailing and Consumer Services. 73:103371
ISSN:	0969-6989
DOI:	10.1016/j.jretconser.2023.103371
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::934ea2b2f9de33c62b16ff5599bd8926 https://doi.org/10.1016/j.jretconser.2023.103371 Zobrazit plný text záznamu Full Text from ScienceDirect