Audience-Dependent Impact of Category Spanning by U.S. Art Museums

Autor: Shinwon Noh
Rok vydání: 2014
Předmět:
Zdroj: Academy of Management Proceedings. 2014:10315
ISSN: 2151-6561
0065-0668
DOI: 10.5465/ambpp.2014.10315abstract
Popis: This study presents three core findings that help in understanding the mechanism by which category spanning affects organizational outcomes. First, I showed that audiences of a different nature rea...
Databáze: OpenAIRE