Audience-Dependent Impact of Category Spanning by U.S. Art Museums
Autor: | Shinwon Noh |
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Rok vydání: | 2014 |
Předmět: | |
Zdroj: | Academy of Management Proceedings. 2014:10315 |
ISSN: | 2151-6561 0065-0668 |
DOI: | 10.5465/ambpp.2014.10315abstract |
Popis: | This study presents three core findings that help in understanding the mechanism by which category spanning affects organizational outcomes. First, I showed that audiences of a different nature rea... |
Databáze: | OpenAIRE |
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