| Popis: |
This chapter has two aims; firstly, to show that emerging technologies play an important and differentiated role in the business models of media start-ups, and secondly, to show that empirical research on this topic provides stakeholders, in media practice and in media education, with recommendations for action. In a qualitative study, 39 interviews were conducted with founders of various media start-ups from many parts of the world. The study explored the extent to which those start-ups weave emerging technologies into their individual business models. The results showed a continuum of weakly to strongly technology-tied business models, especially at the levels of media production and distribution. These empirical results can help stakeholders to better consider technology issues in their decision-making and assist educators to incorporate emerging technologies into media education. |
