IS CO-CREATION ACTIONABLE IN MARKETING 3.0 A REVIEW AND FUTURE DIRECTIONS PERSPECTIVE

Autor:	Farrah NadiaBaharuddin, Afizan Amer, Lecturer, Economy, UniversitiTeknologi Mara, Kuala Pilah, Negeri Sembilan, Malaysia., Farrah Othman, SitiHajar MdJani, Irwan Ibrahim, Lecturer, UniversitiTeknologi Mara, Rembau, Negeri Sembilan, Malaysia.
Rok vydání:	2019
Předmět:	Knowledge management business.industry Perspective (graphical) Co-creation Business
Zdroj:	International Journal of Advanced Research. 7:1260-1266
ISSN:	2320-5407
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::9305509da20700865c487ddc1bda95c2 https://doi.org/10.21474/ijar01/9781 Zobrazit plný text záznamu