| Popis: |
Stress can affect consumers’ appraisal, judgment, and decision making. States of stress decreases their monetary valuations of products, which reflect differences in how stressed or unstressed people mentally construe the products they evaluate. The current research finds by experiments that compared with unstressed people, stressed people appear to mentally represent the product they are assessing at a lower level of construal, and focus more on the potential disadvantages, which leads them to perceive the product as being less valuable. |
