PENGARUH KREDIBILITAS AGEN ASURANSI TERHADAP SIKAP NASABAH DALAM MEMBELI POLIS (Analisis Regresi mengenai keterpercayaan, keahlian dan daya tarik agen asuransi terhadap sikap pemilik asuransi di Kota Sukabumi)

Autor:	Fitria Ayuningtyas, Witanti Prihatiningsih
Rok vydání:	2017
Předmět:	Attractiveness Data collection media_common.quotation_subject Source credibility General Medicine General Chemistry Nonprobability sampling Respondent Credibility Business Marketing Competence (human resources) Reputation media_common
Zdroj:	Avant Garde. 5:111
ISSN:	2657-151X 2338-431X
DOI:	10.36080/avg.v5i1.620
Popis:	Companies must have their own criteria for their sales agents, start from how to speak in front of potential customers, personal appearance and knowledge about the products and the company itself. The credibility of sales or marketing agents will make their companies have a good reputation. Insurance agents also trained by company to introduce the products until someone willing to buy the products and become their loyal customer. This research aims to determine whether there is any significant impact of insurance agent’s credibility to customer’s attitude in buying a policy. The long-term results of the research can be used as communication competence for agents to persuade potential customers, who probably initially not interest to buy the products, became a loyal customer. This research is causal quantitative research. This research used regression analysis to determine the impact of insurance agent’s credibility to customer’s attitude in buying policy. The data collection techniques used questionnaires that distributed to the respondent. The respondent of this research were people who have insurance in the city of Sukabumi, West Java. The sampling technique in this research was purposive sampling. The theory that used in this research was source credibility. The results of this research indicate that trustworthiness, expertise, and attractiveness of insurance agents have a significant impact to customer’s attitude in buying a policy. From the three components, the most important thing is the expertise. The expertise of insurance agent has a highest score compare with trustworthiness and attractiveness of insurance agent.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::92778afbe6d114b9f0acb8ae600b1148 https://doi.org/10.36080/avg.v5i1.620 Zobrazit plný text záznamu