ÐÑÐ¾ÐµÐºÑ Ð¾ÑганизаÑии пÑакÑиÑеÑкой конÑеÑенÑии по ÑпÑÐ°Ð²Ð»ÐµÐ½Ð¸Ñ Ð¿ÑоекÑами и пÑодÑкÑами
| Jazyk: | ruština |
|---|---|
| Rok vydání: | 2022 |
| Předmět: |
project management
пÑодвижение онлайн-меÑопÑиÑÑий оÑганизаÑÐ¸Ñ ÐºÐ¾Ð½ÑеÑенÑий ÑпÑавление пÑоекÑами наÑÑно-пÑакÑиÑеÑÐºÐ°Ñ ÐºÐ¾Ð½ÑеÑенÑÐ¸Ñ scientific and practical conference поÑадоÑÐ½Ð°Ñ ÑÑÑаниÑа online event promotion landing page conference organization |
| DOI: | 10.18720/spbpu/3/2022/vr/vr22-3049 |
| Popis: | ÐÑÐ´ÐµÐ»ÐµÐ½Ð½Ð°Ñ Ð¿Ñоблема â оÑÑÑÑÑÑвие инÑоÑмаÑии о запÑÑке новой пÑогÑÐ°Ð¼Ð¼Ñ Ð¼Ð°Ð³Ð¸ÑÑÑаÑÑÑÑ Â«Ð£Ð¿Ñавление инноваÑиÑми в ÑÑловиÑÑ ÑиÑÑовой ÑÑанÑÑоÑмаÑии Ñ Ð¿Ð¾ÑенÑиалÑнÑÑ ÑÑÑденÑов». ЦелÑÑ ÑÑководиÑÐµÐ»Ñ Ð¾Ð±ÑазоваÑелÑной пÑогÑÐ°Ð¼Ð¼Ñ ÑвлÑеÑÑÑ Ð¿ÑивлеÑение Ð²Ð½Ð¸Ð¼Ð°Ð½Ð¸Ñ Ñелевой аÑдиÑоÑии к новой пÑогÑамме магиÑÑÑаÑÑÑÑ Ð¡ÐбÐУ. СооÑвеÑÑÑвенно, ÑÐµÐ»Ñ Ð´Ð°Ð½Ð½Ð¾Ð¹ ÑабоÑÑ â повÑÑение оÑведомленноÑÑи ÑÑеди Ñелевой аÑдиÑоÑии о новой пÑогÑамме магиÑÑÑаÑÑÑÑ Ð¡ÐбÐУ. ÐбÑекÑом ÑазÑабоÑки ÑвлÑеÑÑÑ Ð¿ÑакÑиÑеÑÐºÐ°Ñ ÐºÐ¾Ð½ÑеÑенÑÐ¸Ñ Ð¿Ð¾ ÑпÑÐ°Ð²Ð»ÐµÐ½Ð¸Ñ Ð¿ÑоекÑами и пÑодÑкÑами Ð´Ð»Ñ ÑÑÑденÑеÑкой аÑдиÑоÑии, пÑедмеÑом â пÑименение инÑÑÑÑменÑов пÑоекÑной деÑÑелÑноÑÑи Ð´Ð»Ñ Ð¾ÑганизаÑии конÑеÑенÑии-пÑезенÑаÑии пÑогÑÐ°Ð¼Ð¼Ñ Ð¼Ð°Ð³Ð¸ÑÑÑаÑÑÑÑ Ð¡ÐбÐУ. ÐÑл пÑоведен анализ ÑпоÑобов пÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ Ð½Ð°ÑÑно-пÑакÑиÑеÑÐºÐ¸Ñ ÐºÐ¾Ð½ÑеÑенÑий и онлайн-меÑопÑиÑÑий, вÑÐ´ÐµÐ»ÐµÐ½Ñ Ð½Ð°Ð¸Ð±Ð¾Ð»ÐµÐµ Ð¿Ð¾Ð´Ñ Ð¾Ð´ÑÑие в данном ÑлÑÑае ÑпоÑобÑ, ÑÑоÑмиÑован план ÑеализаÑии пÑоекÑа, ÑпÑоекÑиÑована поÑадоÑÐ½Ð°Ñ ÑÑÑаниÑа Ð´Ð»Ñ Ð³ÐµÐ½ÐµÑаÑии ÑÑаÑика поÑенÑиалÑнÑÑ ÑÑаÑÑников конÑеÑенÑии, пÑоведена конÑеÑенÑиÑ, а Ñакже пÑоведена ÑеÑÑоÑпекÑива по ее иÑогам. ÐблаÑÑÑ Ð¿ÑÐ¸Ð¼ÐµÐ½ÐµÐ½Ð¸Ñ ÑезÑлÑÑаÑов ÐÐÐ : пÑоÑеÑÑ Ð¿Ð¾Ð²ÑоÑной оÑганизаÑии конÑеÑенÑии-пÑезенÑаÑии пÑогÑÐ°Ð¼Ð¼Ñ Ð¸Ð»Ð¸ пÑоÑеÑÑ Ð¾ÑганизаÑии дÑÑÐ³Ð¸Ñ ÑÑÑденÑеÑÐºÐ¸Ñ ÐºÐ¾Ð½ÑеÑенÑий в ÑÐ°Ð¼ÐºÐ°Ñ Ð¡ÐбÐУ. Ðо ÑезÑлÑÑаÑам пÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð¸Ñ ÑеÑÑоÑпекÑÐ¸Ð²Ñ Ð¸ обÑабоÑки обÑаÑной ÑвÑзи Ð¾Ñ ÑÑаÑÑников бÑл ÑоÑÑавлен ÑпиÑок ÑекомендаÑий по далÑнейÑÐµÐ¼Ñ Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð¸Ñ Ð¿Ð¾Ð´Ð¾Ð±Ð½ÑÑ ÐºÐ¾Ð½ÑеÑенÑий в СÐбÐУ. The highlighted problem is the lack of information about the launch of the new Masterâs degree program "Innovation Management in Digital Transformation of Potential Students". The goal of the educational program manager is to attract the attention of the target audience to the new Master's degree program of SPbPU. Accordingly, the purpose of this work is to raise awareness among the target audience about the new Master's degree program at SPbPU. The object of the work is a practical conference on project and product management for the student audience, the subject is the application of project activity tools to organize the conference-presentation of SPbPU Masterâs degree program. The ways to promote scientific and practical conferences and online events were analyzed, the most appropriate ways in this case were selected, a plan for implementing the project was formed, the landing page was designed to generate traffic of potential participants of the conference, the conference was held, and a retrospective of its results was carried out. Area of application of the results of the EWC: the process of re-organization of the conference-presentation of the program or the process of organizing other student conferences within SPbPU. Based on the results of the retrospective and the processing of feedback from the participants, a list of recommendations for further similar conferences at SPbPU was compiled. |
| Databáze: | OpenAIRE |
| Externí odkaz: |
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