Influence of the Color and Logo Position of HNB Products on User Experience Based on Eye Tracking

Autor:	Lizhong Hu, Huai Cao, Lili Sun, Xiuling Wang, Lei Wu, Lei Xiang
Rok vydání:	2021
Předmět:	Variables Computer science business.industry Experimental psychology media_common.quotation_subject Logo Fixation (psychology) User experience design Position (vector) Industrial design Eye tracking Computer vision Artificial intelligence business media_common
Zdroj:	Digital Human Modeling and Applications in Health, Safety, Ergonomics and Risk Management. AI, Product and Service ISBN: 9783030778194 HCI (17)
DOI:	10.1007/978-3-030-77820-0_27
Popis:	This paper reports on two experimental psychology studies on influence of the color and logo position in the field of HNB product, which used to measure the user experience. Based on the eye tracking method, we conducted two experimental studies. The independent variables were the different colors and logo position of HNB products. The dependent variables include first fixation time, first fixation duration, total fixation duration, second fixation time and subjective evaluation. A total of 68 people participated in the experiment. The main findings of this study were as follows: (1) In terms of HNB color preference, black and white were the most acceptable colors. (2) In the selection of logo position, the lower right and upper right position were more popular with users. (3) The first fixation time and the second fixation time can reflect the most real inner experience. In addition, this study provides a method for reference value with consumer decision-making for the industrial design optimization in relate consumer electronic product fields.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::92288dbb9475816976f39cdf99ddecd9 https://doi.org/10.1007/978-3-030-77820-0_27 Zobrazit plný text záznamu