50 Ways to Enhance Student Career Success in and out of Advertising and Marketing Classrooms

Autor:	Lisa D. Spiller, Dennis M. Sandler, David W. Marold, Harvey Markovitz
Rok vydání:	2011
Předmět:	Marketing Innovative teaching Communication Taxonomy (general) ComputingMilieux_COMPUTERSANDEDUCATION Face (sociological concept) Advertising Sociology Education
Zdroj:	Journal of Advertising Education. 15:65-72
ISSN:	2516-1873 1098-0482
DOI:	10.1177/109804821101500110
Popis:	Educators share the responsibility of preparing the next generation of advertising and marketing professionals by teaching state-of-the-art concepts and strategies. The challenge is how to equip students with the relevant skills they need to think critically and creatively while applying the theories and concepts they have learned in their advertising and marketing courses to real-world business scenarios. The objective of this paper is to showcase 50 innovative teaching techniques used in graduate and undergraduate advertising and marketing courses to prepare students for career success and to empower faculty by sharing tips on how to successfully infuse these teaching components into their courses. Each technique is tagged with the appropriate learning objective according to Bloom's Taxonomy. The paper concludes with a discussion of the challenges educators face in delivering a relevant education to students in today's world.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::92218fe425cfed5511157186720e8486 https://doi.org/10.1177/109804821101500110 Zobrazit plný text záznamu