Mobile Wallets in India
| Autor: | Nidhi Phutela, Shrirang Altekar |
|---|---|
| Rok vydání: | 2019 |
| Předmět: |
05 social sciences
02 engineering and technology Service provider Unified theory of acceptance and use of technology Work (electrical) 020204 information systems 0502 economics and business 0202 electrical engineering electronic engineering information engineering Mobile payment 050211 marketing Mobile technology Research article Business Marketing |
| Zdroj: | International Journal of Online Marketing. 9:27-38 |
| ISSN: | 2156-1745 2156-1753 |
| DOI: | 10.4018/ijom.2019040103 |
| Popis: | Adoption of technology by the Indians is setting an example for the others. Considering the penetration of mobile phones and its usage success stories all over the world, a good number of companies are exploring new uses of mobile technology. Many companies have come up with a new use of mobile technology, mobile wallets. This research article has been undertaken to understand the previous research work on the adoption of mobile technology in the developed countries and the factors that are influential to understand the reasons for such adoption. The Unified Theory of Acceptance and Use of Technology (UTAUT) Model has been taken as a base for understanding the adoption by Indian consumers and two factors namely – Trust in mobile wallet services and trust in mobile wallet service providers have been examined for their impact on its adoption. A survey was conducted across Delhi NCR to examine attitude of Indian consumers for mobile wallets adoption. |
| Databáze: | OpenAIRE |
| Externí odkaz: |
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