Conclusion
| Autor: | Emma L. Slade, Yogesh K. Dwivedi, Cherniece J. Plume |
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| Rok vydání: | 2017 |
| Předmět: | |
| DOI: | 10.1016/b978-0-08-101754-8.00007-9 |
| Popis: | It is clear that social media is becoming an integral part of marketing. This chapter provides a summary of the content covered in previous chapters, including social media, online brand communities, culture, and self-construals. It also highlights the limitations of the book, emphasizing the key contributions it makes to the literature surrounding social media from a marketing perspective. |
| Databáze: | OpenAIRE |
| Externí odkaz: |
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