Autor:	Gary Ottley, Nada Nasr Bechwati
Rok vydání:	2017
Předmět:	Social exchange theory 0502 economics and business 05 social sciences 050211 marketing Consumer economics Contemporary society Business Marketing 050203 business & management Education
Zdroj:	Marketing Education Review. 28:217-229
ISSN:	2153-9987 1052-8008
DOI:	10.1080/10528008.2017.1409635
Popis:	Marketing in contemporary society is undergoing a shift in its foundational beliefs, including those concerning how the discipline treats customers. In this article, we present marketing educators ...
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::91886a9a0989367b7eadd8e2dda6fe5f https://doi.org/10.1080/10528008.2017.1409635 Zobrazit plný text záznamu