| Popis: |
One’s attention is directed to the events, phenomena, personalities and social groups present in the media. How they are perceived depends on media presentation and representation, which implies media representations of events, phenomena, identities, social groups. Through them, the media can shape public opinion, refer to or restrict stereotypical and discriminatory attitudes in society. One of the fundamental conditions for combating discrimination is equal participation of women in the media world, i.e. the equal presence of women and men in the media. The paper investigates the presence of women in the following daily newspapers: Politika, Danas, Blic, and Večernje novosti on International Women’s Day, with special reference to the method of reporting on this holiday. The theoretical part of the paper includes a chapter on the social status of women throughout history, outlining some of the factors for the inferior position of women that contributed to the creation of stereotypes about women. Then, attention is paid to stereotypes about women, dominant patterns of reporting on women in the media, as well as the importance of the holiday and its historical origin. The interpretation of previous research in published scientific papers can also be found in the theoretical part. The second part of the paper includes the quantitative and qualitative research results. Finally, the results are summarized, which leads to the conclusion. |
