Pengaruh Perceived Threat dan Perceived Efficacy terhadap Intention to Comply Preventive Behavior dalam Pemasaran Sosial Covid-19
| Autor: | Baiq Fahmi Ilmiati, Baiq Handayani Rinuastuti, Lalu Edy Herman Mulyono, Lalu M. Furkan |
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| Rok vydání: | 2022 |
| Zdroj: | JURNAL SOSIAL EKONOMI DAN HUMANIORA. 8:183-192 |
| ISSN: | 2461-0720 2461-0666 |
| DOI: | 10.29303/jseh.v8i2.90 |
| Popis: | Social marketing is becoming an urgent issue during pandemic era to control covid 19 virus. The research aim is to clarify factors affecting precventive actions of covid-19 among society from perspective of fear appeal. The research is a quantitative research with associative and causal hypotheses. Proportionate stratified random sampling was applied and distributed into 6 main island with 100 sample of respondent all over Indonesia. They are Java, Sumatra, Sulawesi, Kalimantan, Bali-Nusa tenggara, and Maluku-Papua. Online survey using google form was applied on data collection. Data was analyzed by SEM-PLS with Smart PLS software. Based on the research finding, we found perceived threat and perceived efficacy have positive and significant impact on the intention to comply for the covid-19 preventive behaviour. |
| Databáze: | OpenAIRE |
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