Autor:	Mark D. Groza, Joe Cobbs
Rok vydání:	2020
Předmět:	Spillover effect Image transfer Tourism Leisure and Hospitality Management Advertising Business Brand equity Test (assessment)
Zdroj:	Managing Sport and Leisure. 27:614-631
ISSN:	2375-0480 2375-0472
Popis:	The purpose of this study is to develop and test a parsimonious model of brand equity reverse transfer, where the reputations of sponsoring brands influence the brand of a sponsored sports enterpri...
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::915fe3fc209132a58f0a20e08fb9af2d https://doi.org/10.1080/23750472.2020.1848445 Zobrazit plný text záznamu