Factors Influencing Customer Behaviour towards Online Transaction via Internet: A Preliminary Investigation

Autor:	Yanti Mustapha, Mohd Faiz Hilmi, N.R.Dhurgaletchimi Ragava
Rok vydání:	2012
Předmět:	Customer retention Customer advocacy business.industry Strategy and Management The Internet Business Marketing Customer to customer Customer intelligence Database transaction
Zdroj:	The International Journal of Knowledge, Culture, and Change Management: Annual Review. 11:113-134
ISSN:	1447-9575 1447-9524
DOI:	10.18848/1447-9524/cgp/v11i02/50106
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::915e87556c2f514f342d83914b4faad6 https://doi.org/10.18848/1447-9524/cgp/v11i02/50106 Zobrazit plný text záznamu