Study on Airport CRM Strategy and Tactics in Detainment

Autor: Qing-song Zhang, Li Li, Yi-nan Yang
Rok vydání: 2013
Předmět:
Zdroj: The 19th International Conference on Industrial Engineering and Engineering Management ISBN: 9783642384417
DOI: 10.1007/978-3-642-38442-4_125
Popis: The profits of passengers, airlines and airports are certainly harmed by air detainment. From the point of airport to avoid this, its two main customer types, airlines and passengers, are divided by customer subdivision based on their behavior. Study the decision of CRM strategy and tactics of airport aiming at airlines and passengers in air detainment and present the decision should be made based on CRM theory and distinguished from different customer types. Through the implement of these strategy and tactics, passengers’ rights and benefits are guaranteed, airlines loss are declined and extra profits are obtained by airport.
Databáze: OpenAIRE