Brand perception across cultures: A comparative study of Skoda’s brand characteristics in Poland and the United Kingdom

Autor:	Justin Beneke
Rok vydání:	2018
Předmět:	Perceived quality Kingdom Brand image Perception media_common.quotation_subject Advertising Sociology Country of origin media_common
Zdroj:	Journal of Business & Retail Management Research. 12
DOI:	10.24052/jbrmr/v12is02/bpacacsosbcipatuk
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::91018694b08341f0d70c4709684b500c https://doi.org/10.24052/jbrmr/v12is02/bpacacsosbcipatuk Zobrazit plný text záznamu