The reality of item desirability and heuristic processing in bat ratings: Respecting the data

Autor: Michael S. Waltman, Brant R. Burleson
Rok vydání: 1997
Předmět:
Zdroj: Communication Education. 46:100-103
ISSN: 1479-5795
0363-4523
Popis: This brief rebuttal refutes Kearney and Plax's criticisms of the research by Waltman and Burleson. Careful analysis of the existing data shows that teachers do rely on “negative” or power assertive discipline in the classroom. Further, the heuristic processing account provides a sound explanation of the biased pattern observed in BAT ratings.
Databáze: OpenAIRE