| Popis: |
By allowing individuals to think about their future, temporal consciousness enables existential anxiety, the awareness and fear of one’s own mortality (Becker 1971; Routledge et al. 2008). Prior work has suggested that individuals may protect themselves from existential anxiety through state nostalgia (Routledge et al. 2011), defined as “sentimental longing for one’s past” (Sedikides and Wildschut 2017). Individuals’ ability to reflect on past events as a compensatory strategy in response to existential anxiety is likely to foster a defensive and reassuring looking-backward mindset, thereby in opposition to a looking-forward mode necessary to favor product innovation adoption (Castellano et al., 2013). Zhao et al. (2012) showed that the evaluation of new products is less favorable when consumers have difficulties in mentally projecting new uses. Conversely, forward-looking consumers adapt their buying behavior by anticipating future product improvements (Krishnan and Ramachandran, 2011). |
